Evaluation.

How did you use media technology in research, planning, construction and evaluation? on Prezi

How effective is the combination of your main oli

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Evaluation

What have you learnt from your audience feedback?


i have used lots of different ways to gain audience feedback from my target audience and a big way of doing this was by using the internet in different ways. for example using social networking was a big part of getting lots of poeple to look at my blog and show me what they like and dislike about it.

from these comments above i had recieved difdferent feedback from people telling me what they like and dislike about my piece, for example, the girl underneath had told me that she liked how colourful my products were this shows that it willl be very good for my target audiecne as this is for children.

Another way i had gained audience feedback was by creating a survey monkey, which i also posted on social networking sites to boost the amount of views which made me collect more results in a quick and easy way.





Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

From the survey above i now know that my target audience like the fact like the magazine and DVD covers are bright and colourful. the pictures on the front are smiley which makes them want to read more and gives of good vibes for the opening sequence if they havent already seen it. From my audience research i have found that the strengths of my audiovisual opening sequence are that each charatcer has there own sterotype and colour which creates personal identity with the characters. The weaknesses are said to be that the theme tune could have been more slow passed, but this wouldnt fit in with the film itself because each characters bubbly personality wouldnt fit in with slow music. Audience feedback has also helped me in the research and planning of my media product becuase otherwise i wouldnt know what they would want or expect from my product.

In conclusion i feel like my product has met the needs of the audience because most people have enjoyed the piece and said that if this was a real media product they would be inrerested in watching or buying it. I feel that the critisisms that i have been given have been fair and working on them will turn my weaknesses into strengths or adapting them would create a better product. For example, instead of changing the upbeat theme tune i could have made the clips of each character alot longer. I am very pleased with the strengths i have been given, becuase they are similar to the strengths i had given existing products today when i had analysed them in my research and planning. They were products that i looked up to when creatuing my piece.

DVD and magazine cover photos

Hall was a theorist who proposed the idea that producers of media texts did so with the intentions of encoding and prefered reading to the audience, however it is then down to the audience to decode the text and read it how they see fit. an individual in an audience can be dominant which means that they decode the text in accordance with the prefered reading, they can be oppositional, which means theier social status puts them in direct conflict to the prefered reading , so they read the text in a different way to most others, or the third option is to be a negotiated part of the audience who agree and disagree with hthe prefered reading. from this clip the prefered reading is that all the characters are part of a close friendship group that like to interact and have fun together, you can tell this from the fast paced editing and the vibrant colours used througout. however an oppositional member of the audience may see that because is each character is seemingly diverse it could cause conflict and they may choose to go against the prefered reading and take it as there will be arguments within the group introduced.
the uses and gratification model suggests that it is no longer what the media does to people but more now what people do with media, it suggests the audiences have more power than first thought, and that one type of media dosent appeal to a certain person but to people in certain moods for example. someone that is bored could seek to look to watch something excitable, from the opening sequence this show may be a good example. however someone with the same personality but in a different mood may decode the text in a different way. other individual differences may also effect how the audience use the text for example age, or gender.